How it started...

Based in the busy city of London, when starting Eyeronic lashes we focussed on our personal struggles as lash fanatics who'd pay £15 or more for a pair of lashes. Here I was, just a Pakistani girl who'd been exhausted from her long lecture on American Literature - a cold rainy day where I'd just missed two trains and were entirely miserable. As beauty lovers, we had the random thought whilst scrolling through social media on the lack of affordability with high quality lashes along with a vast variety. This is where it all started, the research, the trial and error, the designing and making.

I embedded these very motives when designing our hand made lashes. I wanted every person to find their perfect lash on our site - whether it be natural, dramatic or in between. I must admit though, it wasn't easy being at your final year of University whilst starting your own business - it came with its own stress, but with all the ups and downs and months of putting things together we came out with The Princess Collection which had 10 various styles which was later followed by a more dramatic collection The Villainess Collection. All of this done by the both of us, from storing lashes where we could find safe space, to manually fulfilling orders and walking to the post office to ship them on many cold London days. This brand was built on hard work that wants to give you luxury at an affordable price.

The Rebrand...

Despite our initial idea to bring affordability with lashes, we realised it was a market that was quickly fulfilling itself. I wanted to indulge into cosmetics and using my previous experience with lashes was perfect. We have brought to you 10 stunning pigments that are multi purpose and can be used in various ways whilst holding our core values. I will miss the lashes but here's to something new.

Thus, I come to our remaining brand ethics, which are to stay 100% cruelty free and vegan friendly making every purchase ethical and completely fur free. Moreover, we want to build a personal relationship with our customers - tell us what we're doing wrong and tell us how we can improve.

Love always,
Eyeronic Team xoxo